In a new video, iThera Medical CEO Christian Wiest and CCO Philipp Bell discuss their R & D strategy and primary business goals in relation to the EU-funded research projects STARSTEM and EUPHORIA (www.euphoria2020.eu, Related Project, grant number 830965). They describe the criteria and key performance indicators used to forge and evaluate partnerships: the organizational structures, types of partner organizations and processes that support iThera’s primary business goals.